The two Kenyan brand ambassadors, DJ Adrian and singer Esther Wahome for the non-alcoholic drink Malta Guinness were holed up in a workshop on Wednesday. The session was set up to equip them in their new role.
One of the topics tackled during the workshop is an issue that has raised eyebrows, simply because Gospel star Esther was appointed to represent the drink.
The PR rep stated on email about the importance of “getting feedback from the ambassadors, following the launch of the ambassadorship programme. This was particularly critical, because the programme seeks to mainly dispel myths that Malta Guinness is an alcoholic drink, while shedding light on its nutritional value.”
Meanwhile, the two ambassadors will be the face, fingers and voice of the Malta Guinness brand. They will be used in advertising campaigns and infomercials to articulate the value of the brand. They will also be incorporated in marketing activities such as road shows and concerts to further reinforce their credentials as ambassadors against the backdrop of their respective professions.
No comments:
Post a Comment